You've built a business
now let's make it stand out!
Business is messy. Pull up a chair!
You've put a lot into your business, and you know it has potential. But figuring out how to attract the right customers, make your brand memorable, and decide where to spend your time? That's not always so easy.
That's where we come in.
We're Wendy and Madison, the mother-daughter team behind Charliemadison Originals. We've spent more than a decade building a business with a recognizable brand, a loyal community, and a personality that's uniquely ours.
And we didn't get here by following someone else's formula. We figured out what worked for us.
Because you deserve to build a business that's as unique as the person behind it.
Now we're sharing what we've learned after over a decade...
Before starting Charliemadison Labs, I spent over three decades in science, research, corporate training, and public health, while also learning how to grow our first business in the margins of real life. I’m a self-taught entrepreneur who knows what it’s like to second-guess decisions, juggle competing responsibilities, and keep moving forward even when the path isn’t clear.
I’m a veteran Navy spouse, a girl mom, a lifelong learner, and a forever science nerd at heart. Meditation, journaling, and asking better questions have changed how I show up — in business and in life — and they’re a big part of how Charliemadison Labs came to be.
I believe progress doesn’t come from having all the answers — it comes from being willing to learn, test, and trust yourself along the way.
We struggled to make sense of business when we started — and we don’t want it to feel that hard for you.
Your Business
Lab Partners
Wendy
I joined our family business full-time in 2020, right after graduating with a degree in Business, during a season when nothing felt certain. While helping grow Charliemadison Originals through strategy, storytelling, and digital marketing, I was also earning my Master’s degree in Data Analytics - learning in real time how to adapt, problem-solve, and build something meaningful alongside my mom.
I’ve always had more of a Type A personality, but working together has taught me how to loosen my grip, trust the process, and stay flexible when things don’t go according to plan. Nearly everything I know about marketing has come from hands-on experience, figuring things out as I go, and learning what actually works.
I believe resourcefulness can take you further than perfection - and that growth often requires embracing change, even when it feels uncomfortable. I’m currently living in New York City, building a new chapter both personally and professionally, and still finding my way one step at a time.
I’ve always been drawn to structure, strategy, and figuring things out as I go.
Madison
✅ Better questions to ask when you're feeling stuck.
✅ Practical shifts you can start using immediately.
✅ A new way to think about building a business that fits your life.
🎁 BONUS: A pretty printable for your desk
